The Golden Gate Business Association

Marketing your business is a critical but daunting task with so many choices such as online, print, radio and television. With that in mind, how do you reach the LGBT community most effectively?

Members of the GGBA consistently benefit from its solid and targeted marketing strategies, offering cost-effective solutions that provide real results. GGBA membership includes access to a combination of business development programs to help you grow your business and targeted marketing strategies to promote it across the range of media to the Bay Area LGBT community.

Considering joining the GGBA, or already a member and want to increase your visibility in the LGBT community? The process starts with researching and identifying concrete information about who you want to reach. Consider the following statistics:

• The national buying power of the LGBT community was $660 billion in 2006 and is expected to exceed $835 billion by 2011*

• 78% of LGBT consumers are extremely likely to purchase brands from companies that are known to provide equal benefits*

• 24% of LGBT adults say that they have switched products or services because they have found a competing company that supports LGBT causes*

• There is an estimated total population of 7.2 million people in the Bay Area and an estimated 6.7% of residents identify as lesbian, gay or bisexual, which is almost half a million people*

• That translates to over $20 billion per year in LGBT buying power in the Greater San Francisco Bay Area!*

*Source harrisinteractive.com, the Williams Institute, 2000 U.S. Census and 2005 American Community Survey

Join GGBA, contact us or come to one of our upcoming events to meet GGBA members and learn more.